When thinking about successful future scenarios for businesses, you would think that technological advancements would be key to innovation. And indeed it is. Take the IPhone as an example; the innovative use of technology in producing an IPhone makes it an ideal smart phone with easy accessibility, convenience and a sleek design. But what makes Apple so successful is the fact that they implemented design thinking to this innovation, as they were able to find out what people wanted and could translate these wants into a meaningful device.
But what happens when smart phones no longer meet the needs of consumers who are constantly wanting more. Our generation is moving towards an age where we rely heavily on technology, fast accessibility and have a high desire to be connected. Does this mean that the coming of the new IPhone 5 is not as exciting as anticipated?
Don Norman discusses some of the dangers of intelligent devices and how future design should be focused on developing an optimal relationship between humans and machines. The IPhone is a smart device that offers a lot of benefits to the user and essentially makes life easier, but how meaningful is it? Or will it be meaningful in the future? Imagine if there was an application that organized your life for you in a way that it could give you advice on how to go about your day, what television shows to watch, which social events you should attend and the sport you should play in order to increase the quality of your lifestyle. This is almost like your IPhone is telling or commanding you what to do which becomes an unnatural imbalance to the relationship between humans and machines. Although some of Norman’s warnings may seem to be provocative and based on some assumptions, he is taping into some serious problems that should be considered.